David W. Lucky

Press Clippings, Bylines & Public Recognition — Cloud, AI & Enterprise GTM

davidwlucky@gmail.com  •  NJ/NY Metro  •  cloudscaleadvisory.com  •  LinkedIn  •  Medium
9
Trade Press Quotes
3
CRN Citations
3
Business Wire Releases
4
AWS + Microsoft Site Features
14K+
Views, AWS Partner Blog
43K+
Views, Datapipe Blog Archive
re:Invent
AWS Conference Speaker

Quoted in the Press

Independent journalist coverage quoting David directly, in chronological order — not company-issued releases.

CRN · Jul 9, 2015
“It fits our whole strategy of helping clients adopt AWS and providing a full security strategy. ... This is a great addition to that portfolio.”
“In the whole migration of the cloud, you have to address that right up front. We're seeing a lot of that.”
SD Times · Aug 18, 2015
“Datapipe supports NoSQL database deployments for our clients to ensure their performance, scalability, security and availability meets enterprise level requirements. We chose to partner with DataStax because its in-memory computing, powerful integrated analytics, enterprise search, and automated management tools make DSE the fastest and most scalable distributed database platform for Web and mobile and IoT applications.”
CRN · Oct 15, 2015
“Every customer would love to have a Netflix-type security and governance model, where their process and maturity is so high, that they can deliberately insert errors into the system to ensure it is detected and corrected automatically.”
David Lucky, Director of Product Management, Datapipe, on new AWS security & governance products announced at re:Invent's Global Partner Summit — "Re:Invent Recap: Looking Back At AWS' Global Partner Summit," CRN, by Joseph Tsidulko
AWSInsider · Sep 22, 2016
“It makes sense for certain applications or workloads to run on one and some on another, and they [customers] want to be able to utilize what's best.”
David Lucky, Director of Product Management, on Datapipe customers running multi-cloud AWS + Azure deployments — "Juggling Act: How Partners Are Selling Both AWS and Azure," AWSInsider, by Gladys Rama
CRN · Jun 7, 2017
“[Earning the storage competency proved] a rigorous process — probably even more rigorous than for other AWS competencies.”
“[Storage and compute] are the main pillars [of cloud] ... the fact that AWS introduced the competency only now shows that a resource so fundamental to computing is getting a lot more complicated and nuanced.”
David Lucky, Director of Product Management, Datapipe — "AWS Introduces New Storage Competency For Channel Partners," CRN, by Joseph Tsidulko
HostingJournalist · Aug 13, 2017
“Datapipe is proud to be one of the first APN partners to achieve the AWS Microsoft Workloads competency for both Productivity Solutions and Database Solutions. This speaks to our team's deep expertise in deploying mission-critical Microsoft applications and workloads on AWS, and to our long history providing these capabilities to our many clients in helping them harness the full potential of AWS Cloud.”
David Lucky, Director of Product Management, Datapipe — "Datapipe Achieves AWS Microsoft Workloads Competency Status," HostingJournalist.com
Redmond Channel Partner (RCP Magazine) · Dec 6, 2017
“We've been offering managed services on Azure since January 2015, and initially, it was a little light on interest level, but it definitely has picked up over the past 12 months, maybe as far as 18 months. We're seeing more inquiries on it.”
“The whole multicloud approach is definitely increasing. That's another thread that we're seeing — customers who want to be able to utilize multiple clouds for a variety of reasons.”
VMblog · Aug 2017
“As a VMware Cloud Provider partner and an AWS Premier Consulting Partner, Datapipe will be well-positioned to help enterprise clients through this new platform on their cloud journey.”
David Lucky, Director of Product Management, Datapipe — "Datapipe Announces Plans to Build Offering for VMware Cloud on AWS," VMblog (also syndicated on HostingJournalist and BroadwayWorld)
Microsoft Partner Network
“We leverage our years of IT expertise to try to really understand and anticipate [our clients’] needs. We then use our services to help them achieve their goals.”
David Lucky, Director of Product Management, Datapipe — "Datapipe's Journey to the Cloud," Microsoft Partner Network case study

Business Wire Press Releases

Official Datapipe company releases where David served as the quoted spokesperson.

Business Wire · Jun 9, 2016
“We've built a strong relationship with AWS since we first launched managed services for AWS in 2010. Over the past six years, we have continued to hone our knowledge and expertise of the AWS platform, achieving AWS Premier Consulting Partner status in 2013 and becoming one of the first AWS Managed Service Provider Partners in 2015. Being one of the first to achieve the AWS Migration Competency further demonstrates our commitment to developing industry leading solutions and delivering unprecedented value to our customers running on AWS.”
David Lucky, Director of Product Management, Datapipe — "Datapipe One of the First to Achieve New AWS Migration Competency"
Business Wire · Jun 7, 2017
“We're committed to building upon our strong relationship with AWS — one that we've fostered since we first launched managed services for AWS in 2010. Being one of the first APN partners to achieve AWS Storage Competency Status is a testament to our long track record of safeguarding our customers' mission-critical information and ensuring their continued success on AWS Cloud.”
David Lucky, Director of Product Management, Datapipe — "Datapipe Achieves AWS Storage Competency Status"
Business Wire · May 11, 2017
“Datapipe was honored with this award because our all-up SQL consumption has increased 20% YoY and the consumption of SQL Enterprise among our customers has grown nearly 70%.”
David Lucky, Director of Product Management, Datapipe — "Datapipe Named Winner of Microsoft's Most Innovative Data Platform Offering Award"

AWS & Microsoft Site Features

Four total: two hosted directly on AWS's / Microsoft's own domains, plus two AWS-focused trade coverage pieces on AWSInsider.net.

On AWS's / Microsoft's own domains:

AWS Partner Network (APN) Blog — Jul 12, 2017

Sole-authored article, live on AWS's own blog domain. 14K+ views.

Datapipe's Journey to the Cloud

partner.microsoft.com
Microsoft Partner Network — Case Study

Featured customer/partner case study on Microsoft's own partner site, quoting David directly.

AWS-focused trade press (AWSInsider.net):

Jun 7, 2017

On Datapipe's launch-partner AWS Storage Competency status.

Sep 22, 2016 — by Gladys Rama

Quotes David on customers running multi-cloud AWS + Azure deployments (see Press Quotes section for the full quote).

LinkedIn Pulse — Bylined Posts

Long-form articles David published directly on LinkedIn.

Datapipe Named Winner of Microsoft's Most Innovative Data Platform Offering Award

David's own recap of the Microsoft award, republishing the Business Wire announcement with commentary.

Datapipe Achieves AWS Migration Competency — Exemplified by the Company's Work with VSCO

Case-study style post on Datapipe's AWS Migration Competency, illustrated with the VSCO customer engagement.

Cloud Offers Major Benefits for Big Data Initiatives

Thought leadership on how cloud infrastructure accelerates enterprise big data programs.

Additional Trade Press Coverage

Further outlets that covered or cited Datapipe alongside David's tenure as spokesperson, compiled from his personal press archive (davidwlucky.com).

OutletCoverageDate
AWS Insider "AWS Consulting Storage Competency" — on Datapipe's launch-partner Storage Competency status Jun 7, 2017
SearchITChannel (TechTarget) "Azure Partners Benefit from Microsoft Cloud Growth" 2017
StreetInsider "Datapipe Achieves AWS Storage Competency Status" (syndicated release) Jun 2017
Alert Logic Datapipe customer case study (PDF)

Bylined Articles & Thought Leadership

AWS Partner Network (APN) Blog — Jul 12, 2017

How hybrid cloud architecture combined with DevOps culture enables enterprise modernization at scale. Positioned Datapipe as a key AWS-consumption partner.

Impact: 14K+ views; reused across AWS-aligned GTM campaigns
Cloud Security Alliance — May 26, 2016

Research-driven analysis of AWS security adoption trends: privacy, data security, and enterprise concerns.

Cloud Security Alliance — May 18, 2016

Enterprise cloud security strategy and governance considerations for technology leaders navigating cloud adoption.

Effectual Blog — Sep 13, 2023

How the AWS Landing Zone Accelerator expedites data security and compliance readiness for highly regulated industries (government, defense, financial services, aerospace).

Published under Effectual's company byline, written by David.

Microsoft Ignite — Recap of Azure Releases

Author
Centrilogic Blog

Partner marketing recap of new Azure product announcements from Microsoft Ignite.

Microsoft Ignite Recap — Azure Innovations

Author
Rackspace Blog

Event coverage recapping Microsoft Ignite's latest Azure cloud innovations.

Rackspace Blog

On Rackspace's managed Azure Kubernetes Service (AKS) offering, written during David's tenure as a listed Rackspace blog author.

Also republished as "Rackspace: Making Kubernetes Enterprise-Ready on Azure" on cloudscaleadvisory.com/blog.

Serverless Computing or Functions-as-a-Service Will Radically Simplify the Use of the Cloud

Author
Rackspace Blog

On how serverless/FaaS models simplify enterprise cloud consumption.

Original slug (blog.rackspace.com/serverless-computing-simplify-cloud-use) now redirects to Rackspace's general blog after their site redesign. Archived version: Wayback Machine snapshot. Also republished on Medium as "How Serverless Cloud Computing Can Radically Simplify Cloud Use."
Rackspace Blog

Introduces Rackspace's five-part video series on next-gen managed cloud services, featuring a discussion between Forrester VP James Staten and Rackspace SVP Prashanth Chandrasekar on the emergence of next-gen cloud service providers and navigating the second phase of cloud adoption.

Archived via Wayback Machine snapshot, Dec 10, 2019.
Datapipe Blog — Jan 29, 2015 · 72 views

Announces Datapipe's collaboration with AWS to launch a global Hybrid IT Center of Excellence, run and directed by Datapipe's cloud experts and backed by AWS services and support — focused on simplifying enterprise migration to AWS and advancing hybrid IT architecture, security, and managed services.

Archived via Wayback Machine snapshot, Mar 21, 2015.

Datapipe Blog Author Archive

Recovered via a Wayback Machine snapshot of David's Datapipe author page — thanks to a saved Notion clip, since web.archive.org itself is unreachable by this tool. Combined view counts on just these 10 posts: 43,512+.

TitleCategoryDateViews
The Convergence of Big Data and the Music Industry Big DataJan 18, 20171,344
AWS re:Invent Event Wrap Up AWSDec 9, 20162,696
AWS re:Invent Day Three Recap AWSDec 2, 20162,331
AWS re:Invent Day Two Recap AWSDec 1, 20161,976
AWS re:Invent Day One Recap AWSNov 30, 20162,355
Datapipe News at re:Invent: New Designations and Partner Program Recognitions from AWS AWSNov 30, 20161,583
A re:Invent Survival Guide AWSNov 22, 20161,205
Best Practices and Updates for AWS Database Migration Services AWS, Database ManagementSep 23, 20168,554
Understanding the Basics of Apache Cassandra Database ManagementSep 15, 201610,653
Thoughts From VMworld 2016, Part Two Cloud ComputingSep 13, 201610,815

This snapshot (captured Jan 29, 2017) shows only the most recent 10 posts on the author archive at that time — David's full Datapipe blog output was larger. If a later or earlier snapshot is available, more titles can be added.

Independent Writing — Medium (@dlucky) & CloudScale Advisory

Several of these were originally published on Datapipe's or Centrilogic's company blogs and are now available in two places: republished on Medium under David's byline, and on cloudscaleadvisory.com/blog.

How to Identify (and Stop) Cloud Sprawl

Practical cloud cost governance strategies for multi-cloud environments.

Originally published on Datapipe's blog. Also on cloudscaleadvisory.com/blog.

VMware Cloud on AWS — A Service Provider's Perspective

MSP-lens analysis of VMware Cloud on AWS architecture and adoption.

Originally published on Datapipe's blog. Also on cloudscaleadvisory.com/blog.

Big Banks Are Now Big Business for the Cloud (and Beyond)

2025 update on how hyperscalers are transforming banking.

Follow-up to David's original "Big Banks Will Be Big Business for the Cloud," first published on Datapipe's blog. Original version also on cloudscaleadvisory.com/blog.

What I Learned from the Department of Product's Web Technologies Program

Why product marketers and PMs need technical fluency today.

Hybrid Cloud or Multicloud?

Finding the right cloud solution for IT transformation.

Originally published on Centrilogic's blog.

Microsoft Ignite Nov. 2021 Recap

Blog recap of the latest Microsoft Cloud & Azure innovations.

Originally published on Centrilogic's blog.

AWS: Unlocking Hybrid Architecture's Potential with DevOps

Repost of the AWS Partner Blog article (see Bylines section) on David's own site.

cloudscaleadvisory.com/blog

Cloud Security Alliance – Addressing Cloud Security in the Enterprise

Repost of the Cloud Security Alliance article (see Bylines section) on David's own site.

cloudscaleadvisory.com/blog

How Serverless Cloud Computing Can Radically Simplify Cloud Use

On serverless / Functions-as-a-Service models for enterprise cloud consumption.

Originally published on Rackspace's blog (see Bylines section).

Speaking

Deploying Oracle on AWS with Datapipe and TaylorMade Golf

Speaker
AWS re:Invent

Presented an enterprise Oracle-on-AWS deployment case study in collaboration with TaylorMade Golf at AWS's flagship annual conference.

Awards & Analyst Recognition

🏆

Gartner Magic Quadrant Leader — Public Cloud Managed Services (2017)

Product & GTM contributor to Datapipe's recognition as a Leader in the Gartner Magic Quadrant for Public Cloud Infrastructure Managed Services, Worldwide.

🥇

Microsoft "Most Innovative Data Platform Offering" Award (2017)

Alliance lead for the Microsoft partnership behind Datapipe's award win at the 2017 Microsoft Cloud & Hosting Summit — driven by 20% YoY growth in SQL consumption and nearly 70% growth in SQL Enterprise usage. Read the Business Wire release →  |  Retrospective: "When Microsoft Calls You Most Innovative" →

🚀

Datapipe's Acquisition by Rackspace Technology

Product and GTM contributions supporting Datapipe's transformation ahead of its acquisition by Rackspace Technology; subsequently featured as one of the new Rackspace blog authors joining from Datapipe, covering AWS, Alibaba Cloud, security, compliance and cloud business strategy.